Skip to content
Realm 144playful · graphic · calm · outdoor

Upstream

Four years against the current.

The class released into open water. A shoal of paper fish with every graduate's name, a fish-farm pond the class fills, and a release at the end where the whole shoal is sent downstream to the next year.

Enter this realm500 EGP · One-time, one group
Tee, back print, Upstream
  • Embroidered cap, Upstream
  • Mug wrap, Upstream
  • Canvas tote, Upstream

01

The concept

You raised fry, tested water and counted fish for four years. Your turn to swim.

Upstream runs the day as a hatchery release. Every graduate is a fish cut-out with a tag — species, weight, pond, release date — swimming in a printed pond on the floor. A growth chart follows the class from fry in first year to market size at graduation, and at the end the whole shoal is lifted and handed, fish by fish, to the year below.

It's for fish resources and aquaculture students who've done fieldwork at Lake Manzala or the Suez Canal ponds and come home smelling of it. The palette is deep-water teal, net white and one koi orange for the tags.

02

Identity

A fish tag and a water line.

A tag lockup — species, pond, weight, release — in Arabic and English, with the department code as the species. Supplied editable.

A small fish per graduate and a four-page guide to the one rule: orange is the tag and nothing else.

03

Design assets

Print-ready at true size, no guessing at the copy shop.

  • Pond floor backdrop

    148.5x126cm · print-shop PDF + A3 parts

  • Unlocks with the kit

    Fish cut-outs, one per graduate

    A4 · 4-up with cut lines · PDF

  • Unlocks with the kit

    Growth chart of the class

    420x594mm · print-shop PDF + A4 parts

  • Unlocks with the kit

    Pond log of four years

    8pp · A5 · PDF

  • Unlocks with the kit

    Colour + type guide

    4pp · A5 · PDF

04

Merch

Eight pieces in one print style, so the tee, the cap and the mug read as one set. Sized for local printers.

Try it with your names

Type your faculty, your group and your year, in English or Arabic, and see them on the tee, the mug and the lanyard.

Loading the preview

This is a watermarked preview. The print files at full size and Studio, the editor for every design in the realm, come with the kit.

Print style · Route map8 pieces
  • Tee, back print, Upstream

    Tee, back print

    A3 · 300dpi PNG, transparent

  • Tee, pocket print, Upstream

    Tee, pocket print

    90mm · 300dpi PNG, transparent

  • Hoodie, back print, Upstream

    Hoodie, back print

    A3 · same file as the tee back

  • Canvas tote, Upstream

    Canvas tote

    30×35cm · 300dpi PNG, transparent

  • Embroidered cap, Upstream

    Embroidered cap

    60mm · PNG for an embroidery digitiser

  • Mug wrap, Upstream

    Mug wrap

    200×90mm · sublimation PNG

  • Sticker sheet, Upstream

    Sticker sheet

    A5 · 300dpi PNG · cut to the borders

  • Lanyard pass, Upstream

    Lanyard pass

    105mm · names editable in Studio

Arabic line عكس التيار means “against the current”

Every design here opens in Studio, the editor that comes in the kit. Retype anything in English or Arabic, move it, add your faculty's name or a photo, delete what you don't want, then print it to PDF at size. It runs in any browser, offline.

05

Props

Everything here is printable, buildable, or buyable in Attaba.

  • Fish tags

    A4 · 8-up with cut lines · PDF

  • Unlocks with the kit

    Hatchery gate sign

    A3 · print-ready PDF

  • Unlocks with the kit

    Wave stickers

    A4 · cut + fold lines · PDF

  • Unlocks with the kit

    Net banner

    300x40cm · print-shop PDF + A4 parts

06

DIY lab

Step-by-step builds with real costs. Start with the green ones.

  • Easy

    The pond

    Twelve tiled sheets taped to the floor in a rough oval, edged with blue tape.

    Cost
    250 EGP
    Prep
    1 hr
  • Unlocks with the kit
    Easy

    The shoal

    Every fish cut out, tagged and laid in the pond swimming the same way.

    Cost
    30 EGP
    Prep
    45 min
  • Unlocks with the kit
    Easy

    The release

    A child's paddling pool or a big blue tub at the door, for the handover photo.

    Cost
    200 EGP
    Prep
    20 min

07

Photography

Twelve shots, in order, from tag to release.

Overhead on the pond full of fish, close on tags, then the growth chart, then each graduate handing their fish on.

A cool, watery grade with deep teal. A chair is all you need for the overhead.

08

Video

One 45-second edit anybody can cut on a phone.

A 45-second overhead of the shoal turning and swimming out, one fish at a time.

Tag titles as transparent PNGs, plus a guide to stop-motion on the floor with a phone.

09

Social

Sized for the platforms your group actually posts to.

  • Countdown story set, 7 days to release

    1080×1920 · PNG ×7

  • Unlocks with the kit

    My fish tag story template

    1080×1920 · PNG ×1

  • Unlocks with the kit

    Grid announcement, 3-part

    1080×1350 · PNG ×3

  • Unlocks with the kit

    Caption bank

    EN + AR · TXT

10

Signature experiences

Three moments that make it a release. Run them in this order.

  • Easy

    Tagged

    Each graduate's tag is read aloud — species, weight, best pond story.

    Cost
    in the tags EGP
    Prep
    30 min
  • Unlocks with the kit
    Easy

    Grown

    The class is walked through the growth chart from fry to market size.

    Cost
    in the chart EGP
    Prep
    15 min
  • Unlocks with the kit
    Easy

    Release

    Every graduate hands their fish to someone in the year below, and the pond empties.

    Cost
    in the shoal EGP
    Prep
    20 min

11

Day plan

A run sheet you can hand to two people and walk away.

  1. 13:00

    Load in

    Pond on the floor.

  2. 15:00

    Tagged

    Every fish read.

Unlocks with the kit

3 more steps in the full run sheet. It comes with the kit.

12

Checklist

Work backwards from your date.

  • 4 weeks out — book a hall with clear floor space01
  • 3 weeks out — collect names and species for the tags02
Unlocks with the kit

4 more in the kit's checklist.

Photo pieces

The things people photograph

Eight pieces come in every realm, drawn in that realm's own colours. Each one is a print file at its real size with a how-to page — send it to a print shop or make it at home. Your department code and year change on all of them at once in Studio.

  • Senior banner, UpstreamUnlocks with the kit

    Senior banner

    300×100cm · print-shop PDF, stick-on letters or A4 parts

    SENIORS, your year and your department code. Send it to a flex printer in one piece, or print one letter per A4 sheet and stick them onto your own banner using the measured layout.

    In the kit · 4
    • 00-how-to-make-it.pdfTwo ways to make it, with the layout measured out
    • option-1-print-shop-300x100cm.pdfThe whole banner in one piece, for a flex or vinyl print shop
    • option-2-letters-A4.pdfOne letter per A4 sheet to cut out and stick onto your own banner
    • option-3-home-print-A4-parts.pdfThe whole banner in A4 parts with an assembly map
  • Photo-booth frame, Upstream

    Photo-booth frame

    90×60cm · print-shop PDF + A4 parts + cut-outs

    The one everybody queues for. Mount it on foam board and cut the marked window out; the letters, year, cap and stars come as separate pieces to stick around it.

    In the kit · 4
    • 00-how-to-make-it.pdfMaterials, steps and where the window goes
    • print-shop-90x60cm.pdfThe frame in one piece for foam board, 3mm bleed
    • home-print-A4-parts.pdfThe frame in A4 parts with an assembly map
    • cut-out-pieces-A4.pdfThe letters, year, cap and stars to cut out and stick on
  • Props on sticks, UpstreamUnlocks with the kit

    Props on sticks

    A4 ×4 · cut lines and stick tabs

    Speech bubbles, placards, a graduation cap and glasses, each with a tab to tape a stick to.

    In the kit · 2
    • 00-how-to-make-it.pdfPrint, mount on card, tape a stick to the back
    • props-on-sticks-A4-sheets.pdfSpeech bubbles, signs, glasses and a cap, at size
  • Name fan, Upstream

    Name fan

    A4 · one per person · photo circle

    One per person, with their photo in the middle and their name under it. Type each name in Studio and print.

    In the kit · 2
    • 00-how-to-make-it.pdfOne per person: photo, name, stick
    • name-fan-A4.pdfOne fan per A4 sheet, with a circle for the photo; print one per person
  • Cut-letter kit, UpstreamUnlocks with the kit

    Cut-letter kit

    A4 ×2 · alphabet, digits, spares

    The mismatched letters, already drawn. Spare vowels included, because every group runs out halfway through the first name.

    In the kit · 1
    • cut-letters-A4.pdfMismatched letters, digits and spare vowels to cut out
  • Cupcake toppers, UpstreamUnlocks with the kit

    Cupcake toppers

    20-up on A4 · cut circles

    Seven designs for the table, in the same print style as everything else.

    In the kit · 1
    • cupcake-toppers-A4-20-up.pdf20 toppers per sheet, cut on the line, glue to a toothpick
  • Mug coasters, UpstreamUnlocks with the kit

    Mug coasters

    9cm round + square · 4-up on A4 · print-shop file

    Four designs that go with the mug. Print on card at home, or send the print-shop file for cork or ceramic.

    In the kit · 3
    • coasters-round-90mm-A4-4-up.pdfFour round coasters per A4 sheet, cut lines marked
    • coasters-square-90mm-A4-4-up.pdfFour square coasters per A4 sheet, cut lines marked
    • coaster-for-print-shop-90mm.pdfOne coaster with bleed, for cork or ceramic printing
  • Painted sunglasses, UpstreamUnlocks with the kit

    Painted sunglasses

    A4 guide · lettering at lens size

    Cheap black party sunglasses, lettered by hand with a paint pen. The guide shows the words at the size they sit on the lens, so you can copy them straight off the page.

    In the kit · 1
    • sunglasses-lettering-guide-A4.pdfThe words at lens size, to copy with a paint pen

13

Spec sheet

Files
60 files
Formats
PDF, PNG, HTML, TXT, MD
Print sizes
A2, A3, A4, A5, 148.5×126cm, 300×40cm, 300×100cm
Fonts
Archivo (SIL Open Font Licence 1.1) · Cairo (SIL Open Font Licence 1.1) · IBM Plex Mono (SIL Open Font Licence 1.1)
Difficulty range
Easy
Est. materials cost
EGP 500–1,000 for a group of 30
Minimum group size
10 people
Delivery
Download link by email once we've checked your transfer · 5 full-kit downloads · link lasts 30 days

What's in the zip

Every file you get, folder by folder. Nothing here is a mock-up — each one is the print file at its real size. The previews on this page are watermarked; the files in the zip are clean.

Open first4 files
  • START-HERE.pdfWhat's in the kit and the order to open it in
  • START-HERE.txtThe same, as plain text
  • Studio.htmlThe editor: change the department code and year everywhere, retype anything, print at size
  • FONTS.mdEvery font, its licence and where to get it
Identity01-identity/1 file
  • colour-and-type-guide-A4.pdfColours, type and the mark, for anyone making something new
Merch print files02-merch/8 files
  • tshirt-and-hoodie-back-A3-300dpi.pngBack print, transparent, for DTF or screen
  • tshirt-front-pocket-90mm-300dpi.pngPocket print, transparent
  • tote-30x35cm-300dpi.pngTote print, transparent
  • cap-front-60mm-300dpi.pngCap front, flat colours for an embroidery digitiser
  • mug-wrap-200x90mm-300dpi.pngMug wrap for sublimation
  • stickers-A5-300dpi.pngSticker sheet, cut to the white borders
  • lanyard-pass-105mm-300dpi.pngLanyard pass
  • PRINT-NOTES.txtInks, garments and sizes for the printer
Props03-props/23 files
  • senior-banner/00-how-to-make-it.pdfTwo ways to make it, with the layout measured out
  • senior-banner/option-1-print-shop-300x100cm.pdfThe whole banner in one piece, for a flex or vinyl print shop
  • senior-banner/option-2-letters-A4.pdfOne letter per A4 sheet to cut out and stick onto your own banner
  • senior-banner/option-3-home-print-A4-parts.pdfThe whole banner in A4 parts with an assembly map
  • photo-frame/00-how-to-make-it.pdfMaterials, steps and where the window goes
  • photo-frame/print-shop-90x60cm.pdfThe frame in one piece for foam board, 3mm bleed
  • photo-frame/home-print-A4-parts.pdfThe frame in A4 parts with an assembly map
  • photo-frame/cut-out-pieces-A4.pdfThe letters, year, cap and stars to cut out and stick on
  • props-on-sticks/00-how-to-make-it.pdfPrint, mount on card, tape a stick to the back
  • props-on-sticks/props-on-sticks-A4-sheets.pdfSpeech bubbles, signs, glasses and a cap, at size
  • name-fan/00-how-to-make-it.pdfOne per person: photo, name, stick
  • name-fan/name-fan-A4.pdfOne fan per A4 sheet, with a circle for the photo; print one per person
  • letter-kit/cut-letters-A4.pdfMismatched letters, digits and spare vowels to cut out
  • toppers/cupcake-toppers-A4-20-up.pdf20 toppers per sheet, cut on the line, glue to a toothpick
  • coasters/coasters-round-90mm-A4-4-up.pdfFour round coasters per A4 sheet, cut lines marked
  • coasters/coasters-square-90mm-A4-4-up.pdfFour square coasters per A4 sheet, cut lines marked
  • coasters/coaster-for-print-shop-90mm.pdfOne coaster with bleed, for cork or ceramic printing
  • sunglasses/sunglasses-lettering-guide-A4.pdfThe words at lens size, to copy with a paint pen
  • fish-tags/fish-tags-A4-8-up.pdf8 per A4 sheet, cut lines marked
  • hatchery-gate-sign/hatchery-gate-sign-A3.pdfA3, print at 100%
  • wave-stickers/wave-stickers-A4-cut-and-fold.pdfCut on the solid line, fold on the dashed
  • net-banner/print-shop-300x40cm.pdfFull size for a print shop, 3mm bleed
  • net-banner/home-print-A4-parts.pdfThe same in A4 parts with an assembly map
Printables04-printables/7 files
  • pond-floor-backdrop/print-shop-148.5x126cm.pdfFull size for a print shop, 3mm bleed
  • pond-floor-backdrop/home-print-A3-parts.pdfThe same in A3 parts with an assembly map
  • fish-cut-outs-one-per-graduate/fish-cut-outs-one-per-graduate-A4-4-up.pdf4 per A4 sheet, cut lines marked
  • growth-chart-of-the-class/print-shop-420x594mm.pdfFull size for a print shop, 3mm bleed
  • growth-chart-of-the-class/home-print-A4-parts.pdfThe same in A4 parts with an assembly map
  • pond-log-of-four-years/pond-log-of-four-years-A5-8pp.pdf8 pages, A5
  • colour-type-guide/colour-type-guide-A5-4pp.pdf4 pages, A5
Guides05-guides/4 files
  • diy-builds-A4.pdfEvery DIY build, step by step, with cost and time
  • signature-experiences-A4.pdfThe moments to run, in order
  • run-sheet-and-checklist-A4.pdfThe day hour by hour, and the countdown checklist
  • photo-and-video-brief-A4.pdfThe shot list and the reel, for whoever holds the camera
Social06-social/12 files
  • countdown-story-set-7-days-to-release/countdown-story-set-7-days-to-release-01-1080x1920.png1080×1920
  • countdown-story-set-7-days-to-release/countdown-story-set-7-days-to-release-02-1080x1920.png1080×1920
  • countdown-story-set-7-days-to-release/countdown-story-set-7-days-to-release-03-1080x1920.png1080×1920
  • countdown-story-set-7-days-to-release/countdown-story-set-7-days-to-release-04-1080x1920.png1080×1920
  • countdown-story-set-7-days-to-release/countdown-story-set-7-days-to-release-05-1080x1920.png1080×1920
  • countdown-story-set-7-days-to-release/countdown-story-set-7-days-to-release-06-1080x1920.png1080×1920
  • countdown-story-set-7-days-to-release/countdown-story-set-7-days-to-release-07-1080x1920.png1080×1920
  • my-fish-tag-story-template/my-fish-tag-story-template-01-1080x1920.png1080×1920
  • grid-announcement-3-part/grid-announcement-3-part-01-1080x1350.png1080×1350
  • grid-announcement-3-part/grid-announcement-3-part-02-1080x1350.png1080×1350
  • grid-announcement-3-part/grid-announcement-3-part-03-1080x1350.png1080×1350
  • caption-bank/caption-bank.txtCopy and paste, English and Arabic

Realm 144

Upstream

500 EGP

One-time, one group

Enter this realm

Close, but not quite yours?

We build custom realms too, with a concept back in 24 hours.

Tell us your idea

A concept back within 24 hours