The Pitch
Brief received. Campaign approved.
Your graduation, sold as a campaign. A real brief, a billboard of the whole class, a press release for the parents, and a pitch meeting where the room votes the work through.
01
The concept
Four years of selling other people's products. Sell this one.
The Pitch treats the day as an agency's biggest account. The client is the class, the product is four years, and the brief is pinned on the door: one message, one audience, one deadline. Every graduate gets a slogan written about them by a friend, the class photo goes up as a billboard, and the afternoon ends in a pitch meeting where the room holds up 'approved' cards.
It's for PR and advertising students who critique every ad on the Ring Road out loud. The palette is agency indigo, layout-paper white and one highlighter yellow for the line that sells.
02
Identity
A campaign lockup and a slogan per person.
A campaign mark — client, product, launch date — with a slot for a one-line slogan, in Arabic and English. Supplied editable.
A slogan card per graduate and a four-page guide to the one rule: yellow underlines the line that sells, and nothing else.
03
Design assets
Print-ready at true size, no guessing at the copy shop.
The brief, door poster
420x594mm · print-shop PDF + A4 parts
Unlocks with the kitClass billboard
118.8x168cm · print-shop PDF + A3 parts
Unlocks with the kitSlogan cards, one per graduate
A5 · 4-up with cut lines · PDF
Unlocks with the kitPress release for the parents
A4 · print-ready PDF
Unlocks with the kitColour + type guide
4pp · A5 · PDF
04
Merch
Eight pieces in one print style, so the tee, the cap and the mug read as one set. Sized for local printers.
Try it with your names
Type your faculty, your group and your year, in English or Arabic, and see them on the tee, the mug and the lanyard.
Loading the preview
Tee, back print
A3 · 300dpi PNG, transparent
Tee, pocket print
90mm · 300dpi PNG, transparent
Hoodie, back print
A3 · same file as the tee back
Canvas tote
30×35cm · 300dpi PNG, transparent
Embroidered cap
60mm · PNG for an embroidery digitiser
Mug wrap
200×90mm · sublimation PNG
Sticker sheet
A5 · 300dpi PNG · cut to the borders
Lanyard pass
105mm · names editable in Studio
Arabic line إعلان التخرج means “the graduation ad”
Every design here opens in Studio, the editor that comes in the kit. Retype anything in English or Arabic, move it, add your faculty's name or a photo, delete what you don't want, then print it to PDF at size. It runs in any browser, offline.
05
Props
Everything here is printable, buildable, or buyable in Attaba.
Approved and rejected paddles
A4 · 2-up with cut lines · PDF
Unlocks with the kitPitch room sign
A3 · print-ready PDF
Unlocks with the kitMood board frames
A3 ×4 · print-ready PDF
Unlocks with the kitApproved stamp
A4 sheets · PDF (vector) + transparent PNG
06
DIY lab
Step-by-step builds with real costs. Start with the green ones.
MediumThe billboard
Sixteen tiled sheets mounted on two boards as one billboard with the class photo and the campaign line.
- Cost
- 400 EGP
- Prep
- 2 hrs
Unlocks with the kitEasyWrite the slogans
Pair everyone up a week before; each writes a one-line slogan for the other, printed on their card.
- Cost
- 40 EGP
- Prep
- 1 week
Unlocks with the kitEasyThe mood boards
Four frames where guests pin magazine cut-outs of what the class will become.
- Cost
- 120 EGP
- Prep
- 1 hr
07
Photography
Twelve shots, in order, like a campaign roll-out.
Teaser first, launch last: the brief on the door, slogan cards being read, the billboard reveal, the room with paddles up.
A grade preset with clean whites and saturated colour, so it reads like a print ad, not a party.
08
Video
One 45-second edit anybody can cut on a phone.
A 45-second spot cut like a TV ad: three slogans, the billboard, the tagline on black.
Super titles as transparent PNGs and a voice-over script you can record on a phone.
10
Signature experiences
The three moments that make it a campaign. Run them in this order.
EasyThe brief
Every graduate signs the brief on the way in; it gets framed at the end.
- Cost
- in the print EGP
- Prep
- 10 min setup
Unlocks with the kitEasyThe reveal
The billboard is uncovered with a countdown from the whole room.
- Cost
- free EGP
- Prep
- 10 min
Unlocks with the kitMediumThe pitch
Each slogan read aloud; the room votes with approved and rejected paddles.
- Cost
- in the paddles EGP
- Prep
- 45 min
11
Day plan
A run sheet you can hand to two people and walk away.
- 13:00
Load in
Billboard up first, covered.
- 15:00
The brief
Signed on the way in.
3 more steps in the full run sheet. It comes with the kit.
12
Checklist
Work backwards from your date.
- 4 weeks out — book a hall with room for two boards side by side01
- 3 weeks out — pair everyone up for the slogans02
4 more in the kit's checklist.
Photo pieces
The things people photograph
Eight pieces come in every realm, drawn in that realm's own colours. Each one is a print file at its real size with a how-to page — send it to a print shop or make it at home. Your department code and year change on all of them at once in Studio.
Unlocks with the kitSenior banner
300×100cm · print-shop PDF, stick-on letters or A4 parts
SENIORS, your year and your department code. Send it to a flex printer in one piece, or print one letter per A4 sheet and stick them onto your own banner using the measured layout.
In the kit · 4
- 00-how-to-make-it.pdfTwo ways to make it, with the layout measured out
- option-1-print-shop-300x100cm.pdfThe whole banner in one piece, for a flex or vinyl print shop
- option-2-letters-A4.pdfOne letter per A4 sheet to cut out and stick onto your own banner
- option-3-home-print-A4-parts.pdfThe whole banner in A4 parts with an assembly map
Photo-booth frame
90×60cm · print-shop PDF + A4 parts + cut-outs
The one everybody queues for. Mount it on foam board and cut the marked window out; the letters, year, cap and stars come as separate pieces to stick around it.
In the kit · 4
- 00-how-to-make-it.pdfMaterials, steps and where the window goes
- print-shop-90x60cm.pdfThe frame in one piece for foam board, 3mm bleed
- home-print-A4-parts.pdfThe frame in A4 parts with an assembly map
- cut-out-pieces-A4.pdfThe letters, year, cap and stars to cut out and stick on
Unlocks with the kitProps on sticks
A4 ×4 · cut lines and stick tabs
Speech bubbles, placards, a graduation cap and glasses, each with a tab to tape a stick to.
In the kit · 2
- 00-how-to-make-it.pdfPrint, mount on card, tape a stick to the back
- props-on-sticks-A4-sheets.pdfSpeech bubbles, signs, glasses and a cap, at size
Name fan
A4 · one per person · photo circle
One per person, with their photo in the middle and their name under it. Type each name in Studio and print.
In the kit · 2
- 00-how-to-make-it.pdfOne per person: photo, name, stick
- name-fan-A4.pdfOne fan per A4 sheet, with a circle for the photo; print one per person
Unlocks with the kitCut-letter kit
A4 ×2 · alphabet, digits, spares
The mismatched letters, already drawn. Spare vowels included, because every group runs out halfway through the first name.
In the kit · 1
- cut-letters-A4.pdfMismatched letters, digits and spare vowels to cut out
Unlocks with the kitCupcake toppers
20-up on A4 · cut circles
Seven designs for the table, in the same print style as everything else.
In the kit · 1
- cupcake-toppers-A4-20-up.pdf20 toppers per sheet, cut on the line, glue to a toothpick
Unlocks with the kitMug coasters
9cm round + square · 4-up on A4 · print-shop file
Four designs that go with the mug. Print on card at home, or send the print-shop file for cork or ceramic.
In the kit · 3
- coasters-round-90mm-A4-4-up.pdfFour round coasters per A4 sheet, cut lines marked
- coasters-square-90mm-A4-4-up.pdfFour square coasters per A4 sheet, cut lines marked
- coaster-for-print-shop-90mm.pdfOne coaster with bleed, for cork or ceramic printing
Unlocks with the kitPainted sunglasses
A4 guide · lettering at lens size
Cheap black party sunglasses, lettered by hand with a paint pen. The guide shows the words at the size they sit on the lens, so you can copy them straight off the page.
In the kit · 1
- sunglasses-lettering-guide-A4.pdfThe words at lens size, to copy with a paint pen
13
Spec sheet
- Files
- 60 files
- Formats
- PDF, PNG, HTML, TXT, MD
- Print sizes
- A2, A3, A4, A5, 118.8×168cm, 300×100cm
- Fonts
- Lobster (SIL Open Font Licence 1.1) · Lalezar (SIL Open Font Licence 1.1) · Archivo (SIL Open Font Licence 1.1)
- Difficulty range
- Easy to medium
- Est. materials cost
- EGP 800–1,600 for a group of 30
- Minimum group size
- 10 people
- Delivery
- Download link by email once we've checked your transfer · 5 full-kit downloads · link lasts 30 days
What's in the zip
Every file you get, folder by folder. Nothing here is a mock-up — each one is the print file at its real size. The previews on this page are watermarked; the files in the zip are clean.
Open first4 files
- START-HERE.pdfWhat's in the kit and the order to open it in
- START-HERE.txtThe same, as plain text
- Studio.htmlThe editor: change the department code and year everywhere, retype anything, print at size
- FONTS.mdEvery font, its licence and where to get it
Identity01-identity/1 file
- colour-and-type-guide-A4.pdfColours, type and the mark, for anyone making something new
Merch print files02-merch/8 files
- tshirt-and-hoodie-back-A3-300dpi.pngBack print, transparent, for DTF or screen
- tshirt-front-pocket-90mm-300dpi.pngPocket print, transparent
- tote-30x35cm-300dpi.pngTote print, transparent
- cap-front-60mm-300dpi.pngCap front, flat colours for an embroidery digitiser
- mug-wrap-200x90mm-300dpi.pngMug wrap for sublimation
- stickers-A5-300dpi.pngSticker sheet, cut to the white borders
- lanyard-pass-105mm-300dpi.pngLanyard pass
- PRINT-NOTES.txtInks, garments and sizes for the printer
Props03-props/23 files
- senior-banner/00-how-to-make-it.pdfTwo ways to make it, with the layout measured out
- senior-banner/option-1-print-shop-300x100cm.pdfThe whole banner in one piece, for a flex or vinyl print shop
- senior-banner/option-2-letters-A4.pdfOne letter per A4 sheet to cut out and stick onto your own banner
- senior-banner/option-3-home-print-A4-parts.pdfThe whole banner in A4 parts with an assembly map
- photo-frame/00-how-to-make-it.pdfMaterials, steps and where the window goes
- photo-frame/print-shop-90x60cm.pdfThe frame in one piece for foam board, 3mm bleed
- photo-frame/home-print-A4-parts.pdfThe frame in A4 parts with an assembly map
- photo-frame/cut-out-pieces-A4.pdfThe letters, year, cap and stars to cut out and stick on
- props-on-sticks/00-how-to-make-it.pdfPrint, mount on card, tape a stick to the back
- props-on-sticks/props-on-sticks-A4-sheets.pdfSpeech bubbles, signs, glasses and a cap, at size
- name-fan/00-how-to-make-it.pdfOne per person: photo, name, stick
- name-fan/name-fan-A4.pdfOne fan per A4 sheet, with a circle for the photo; print one per person
- letter-kit/cut-letters-A4.pdfMismatched letters, digits and spare vowels to cut out
- toppers/cupcake-toppers-A4-20-up.pdf20 toppers per sheet, cut on the line, glue to a toothpick
- coasters/coasters-round-90mm-A4-4-up.pdfFour round coasters per A4 sheet, cut lines marked
- coasters/coasters-square-90mm-A4-4-up.pdfFour square coasters per A4 sheet, cut lines marked
- coasters/coaster-for-print-shop-90mm.pdfOne coaster with bleed, for cork or ceramic printing
- sunglasses/sunglasses-lettering-guide-A4.pdfThe words at lens size, to copy with a paint pen
- approved-and-rejected-paddles/approved-and-rejected-paddles-A4-2-up.pdf2 per A4 sheet, cut lines marked
- pitch-room-sign/pitch-room-sign-A3.pdfA3, print at 100%
- mood-board-frames/mood-board-frames-A3.pdfA3 ×4, print at 100%
- approved-stamp/approved-stamp-A4-2pp.pdf2 pages, A4
- approved-stamp/approved-stamp-transparent.pngThe mark on a transparent background, 300dpi
Printables04-printables/7 files
- the-brief-door-poster/print-shop-420x594mm.pdfFull size for a print shop, 3mm bleed
- the-brief-door-poster/home-print-A4-parts.pdfThe same in A4 parts with an assembly map
- class-billboard/print-shop-118.8x168cm.pdfFull size for a print shop, 3mm bleed
- class-billboard/home-print-A3-parts.pdfThe same in A3 parts with an assembly map
- slogan-cards-one-per-graduate/slogan-cards-one-per-graduate-A5-4-up.pdf4 per A5 sheet, cut lines marked
- press-release-for-the-parents/press-release-for-the-parents-A4.pdfA4, print at 100%
- colour-type-guide/colour-type-guide-A5-4pp.pdf4 pages, A5
Guides05-guides/4 files
- diy-builds-A4.pdfEvery DIY build, step by step, with cost and time
- signature-experiences-A4.pdfThe moments to run, in order
- run-sheet-and-checklist-A4.pdfThe day hour by hour, and the countdown checklist
- photo-and-video-brief-A4.pdfThe shot list and the reel, for whoever holds the camera
Social06-social/12 files
- countdown-story-set-7-launch-days/countdown-story-set-7-launch-days-01-1080x1920.png1080×1920
- countdown-story-set-7-launch-days/countdown-story-set-7-launch-days-02-1080x1920.png1080×1920
- countdown-story-set-7-launch-days/countdown-story-set-7-launch-days-03-1080x1920.png1080×1920
- countdown-story-set-7-launch-days/countdown-story-set-7-launch-days-04-1080x1920.png1080×1920
- countdown-story-set-7-launch-days/countdown-story-set-7-launch-days-05-1080x1920.png1080×1920
- countdown-story-set-7-launch-days/countdown-story-set-7-launch-days-06-1080x1920.png1080×1920
- countdown-story-set-7-launch-days/countdown-story-set-7-launch-days-07-1080x1920.png1080×1920
- my-slogan-story-template/my-slogan-story-template-01-1080x1920.png1080×1920
- grid-announcement-3-part/grid-announcement-3-part-01-1080x1350.png1080×1350
- grid-announcement-3-part/grid-announcement-3-part-02-1080x1350.png1080×1350
- grid-announcement-3-part/grid-announcement-3-part-03-1080x1350.png1080×1350
- caption-bank/caption-bank.txtCopy and paste, English and Arabic
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09
Social
Sized for the platforms your group actually posts to.
Countdown story set, 7 launch days
1080×1920 · PNG ×7
My slogan story template
1080×1920 · PNG ×1
Grid announcement, 3-part
1080×1350 · PNG ×3
Caption bank
EN + AR · TXT