Realm 047loud · playful · graphic · social

Brand New

Launching this season: us.

A product launch where the product is the cohort. Billboards of every graduate, a campaign slogan the group votes on, and a launch event with a countdown and a reveal.

Enter this realm500 EGP · One-time, one group

The concept

Four years of launching other people's products. Launch yours.

Brand New stages the day as a launch campaign. Each graduate gets a billboard with a tagline their friends wrote, the campaign wall shows the whole range, and the launch itself is a countdown and a curtain pulled off the final poster.

It's for marketing students, who'll have opinions about the kerning on every billboard. The palette is campaign purple, billboard white and a launch-day pink.

Identity

A billboard and a product code.

A billboard and product-card system — name, tagline, launch date, price — supplied editable in English and Arabic.

A product code per person and a four-page guide on the one rule: pink marks the launch, never the background.

Design assets

Print-ready at true size, no guessing at the copy shop.

Billboard, one per graduate
A3 · print-ready PDF
Unlocks with the kit
Campaign wall poster set
420x594mm ×6 · print-shop PDF + A4 parts
Unlocks with the kit
Product cards
A4 · 8-up with cut lines · PDF
Unlocks with the kit
Launch lockup set
A4 sheets · PDF (vector) + transparent PNG
Unlocks with the kit
Colour + type guide
4pp · A5 · PDF

Merch

Eight pieces in one print style, so the tee, the cap and the mug read as one set. Sized for local printers.

Try it with your names

Type your faculty, your group and your year, in English or Arabic, and see them on the tee, the mug and the lanyard.

Loading the preview

Print style · Sticker collage8 pieces

Tee, back print
A3 · 300dpi PNG, transparent
Tee, pocket print
90mm · 300dpi PNG, transparent
Hoodie, back print
A3 · same file as the tee back
Canvas tote
30×35cm · 300dpi PNG, transparent
Embroidered cap
60mm · PNG for an embroidery digitiser
Mug wrap
200×90mm · sublimation PNG
Sticker sheet
A5 · 300dpi PNG · cut to the borders
Lanyard pass
105mm · names editable in Studio

Arabic line منتج جديد means “new product”

Every design here opens in Studio, the editor that comes in the kit. Retype anything in English or Arabic, move it, add your faculty's name or a photo, delete what you don't want, then print it to PDF at size. It runs in any browser, offline.

Props

Everything here is printable, buildable, or buyable in Attaba.

Reveal curtain print
300x200cm · print-shop PDF + A4 parts
Unlocks with the kit
Price tag set
A4 · 12-up with cut lines · PDF
Unlocks with the kit
Shopping bag print
A3 · cut + fold lines · PDF
Unlocks with the kit
Launch countdown screen
A3 ×8 · print-ready PDF

DIY lab

Step-by-step builds with real costs. Start with the green ones.

Easy
Write the taglines
Friends write one tagline per graduate, as if selling them. The committee picks the best.
Cost
free EGP
Prep
collect over 2 weeks
Unlocks with the kit
Medium
The campaign wall
Every billboard on one wall in a grid, lit from below. The group photo happens here.
Cost
300–500 EGP
Prep
3 hrs
Unlocks with the kit
Easy
The reveal
A printed curtain over the final poster, pulled at zero on the countdown.
Cost
200 EGP
Prep
1 hr

Photography

Twelve shots, in order, for a lit wall and a crowd.

Billboards and faces, so the list alternates: a graduate next to their board, a price tag held up, the curtain coming down.

A grade preset that keeps purple rich and pink from clipping.

Video

One 45-second edit anybody can cut on a phone.

A thirty-second launch ad, one tagline per cut.

Tagline titles as transparent PNGs, plus a CapCut guide.

Signature experiences

The three moments that make it a launch. Run them in this order.

Easy
Find your billboard
Everyone finds their own billboard on the wall on arrival.
Cost
in the print EGP
Prep
10 min setup
Unlocks with the kit
Medium
Pitch
A friend pitches each graduate in thirty seconds, like a product.
Cost
free EGP
Prep
collect over 2 weeks
Unlocks with the kit
Easy
The reveal
Countdown, the curtain drops, and the final poster shows the whole cohort.
Cost
in the curtain EGP
Prep
5 min

Day plan

A run sheet you can hand to two people and walk away.

14:00
Load in
Campaign wall first.
16:00
Find your billboard
Tags and bags at the door.

Unlocks with the kit

3 more steps in the full run sheet. It comes with the kit.

Checklist

Work backwards from your date.

4 weeks out — book the venue and a long wall01
3 weeks out — collect taglines02

Unlocks with the kit

4 more in the kit's checklist.

Photo pieces

The things people photograph

Eight pieces come in every realm, drawn in that realm's own colours. Each one is a print file at its real size with a how-to page — send it to a print shop or make it at home. Your department code and year change on all of them at once in Studio.

Unlocks with the kit
Senior banner
300×100cm · print-shop PDF, stick-on letters or A4 parts
SENIORS, your year and your department code. Send it to a flex printer in one piece, or print one letter per A4 sheet and stick them onto your own banner using the measured layout.
In the kit · 4
- 00-how-to-make-it.pdfTwo ways to make it, with the layout measured out
- option-1-print-shop-300x100cm.pdfThe whole banner in one piece, for a flex or vinyl print shop
- option-2-letters-A4.pdfOne letter per A4 sheet to cut out and stick onto your own banner
- option-3-home-print-A4-parts.pdfThe whole banner in A4 parts with an assembly map
Photo-booth frame
90×60cm · print-shop PDF + A4 parts + cut-outs
The one everybody queues for. Mount it on foam board and cut the marked window out; the letters, year, cap and stars come as separate pieces to stick around it.
In the kit · 4
- 00-how-to-make-it.pdfMaterials, steps and where the window goes
- print-shop-90x60cm.pdfThe frame in one piece for foam board, 3mm bleed
- home-print-A4-parts.pdfThe frame in A4 parts with an assembly map
- cut-out-pieces-A4.pdfThe letters, year, cap and stars to cut out and stick on

Unlocks with the kit
Props on sticks
A4 ×4 · cut lines and stick tabs
Speech bubbles, placards, a graduation cap and glasses, each with a tab to tape a stick to.
In the kit · 2
- 00-how-to-make-it.pdfPrint, mount on card, tape a stick to the back
- props-on-sticks-A4-sheets.pdfSpeech bubbles, signs, glasses and a cap, at size
Name fan
A4 · one per person · photo circle
One per person, with their photo in the middle and their name under it. Type each name in Studio and print.
In the kit · 2
- 00-how-to-make-it.pdfOne per person: photo, name, stick
- name-fan-A4.pdfOne fan per A4 sheet, with a circle for the photo; print one per person
Unlocks with the kit
Cut-letter kit
A4 ×2 · alphabet, digits, spares
The mismatched letters, already drawn. Spare vowels included, because every group runs out halfway through the first name.
In the kit · 1
- cut-letters-A4.pdfMismatched letters, digits and spare vowels to cut out
Unlocks with the kit
Cupcake toppers
20-up on A4 · cut circles
Seven designs for the table, in the same print style as everything else.
In the kit · 1
- cupcake-toppers-A4-20-up.pdf20 toppers per sheet, cut on the line, glue to a toothpick
Unlocks with the kit
Mug coasters
9cm round + square · 4-up on A4 · print-shop file
Four designs that go with the mug. Print on card at home, or send the print-shop file for cork or ceramic.
In the kit · 3
- coasters-round-90mm-A4-4-up.pdfFour round coasters per A4 sheet, cut lines marked
- coasters-square-90mm-A4-4-up.pdfFour square coasters per A4 sheet, cut lines marked
- coaster-for-print-shop-90mm.pdfOne coaster with bleed, for cork or ceramic printing
Unlocks with the kit
Painted sunglasses
A4 guide · lettering at lens size
Cheap black party sunglasses, lettered by hand with a paint pen. The guide shows the words at the size they sit on the lens, so you can copy them straight off the page.
In the kit · 1
- sunglasses-lettering-guide-A4.pdfThe words at lens size, to copy with a paint pen

Spec sheet

Files: 60 files
Formats: PDF, PNG, HTML, TXT, MD
Print sizes: A2, A3, A4, A5, 300×100cm, 300×200cm
Fonts: Bangers (SIL Open Font Licence 1.1) · Permanent Marker (Apache Licence 2.0) · Lalezar (SIL Open Font Licence 1.1)
Difficulty range: Easy to medium
Est. materials cost: EGP 1,300–2,400 for a group of 30
Minimum group size: 10 people
Delivery: Download link by email once we've checked your transfer · 5 full-kit downloads · link lasts 30 days

What's in the zip

Every file you get, folder by folder. Nothing here is a mock-up — each one is the print file at its real size. The previews on this page are watermarked; the files in the zip are clean.

Open first4 files

START-HERE.pdfWhat's in the kit and the order to open it in
START-HERE.txtThe same, as plain text
Studio.htmlThe editor: change the department code and year everywhere, retype anything, print at size
FONTS.mdEvery font, its licence and where to get it

Identity01-identity/1 file

colour-and-type-guide-A4.pdfColours, type and the mark, for anyone making something new

Merch print files02-merch/8 files

tshirt-and-hoodie-back-A3-300dpi.pngBack print, transparent, for DTF or screen
tshirt-front-pocket-90mm-300dpi.pngPocket print, transparent
tote-30x35cm-300dpi.pngTote print, transparent
cap-front-60mm-300dpi.pngCap front, flat colours for an embroidery digitiser
mug-wrap-200x90mm-300dpi.pngMug wrap for sublimation
stickers-A5-300dpi.pngSticker sheet, cut to the white borders
lanyard-pass-105mm-300dpi.pngLanyard pass
PRINT-NOTES.txtInks, garments and sizes for the printer

Props03-props/23 files

senior-banner/00-how-to-make-it.pdfTwo ways to make it, with the layout measured out
senior-banner/option-1-print-shop-300x100cm.pdfThe whole banner in one piece, for a flex or vinyl print shop
senior-banner/option-2-letters-A4.pdfOne letter per A4 sheet to cut out and stick onto your own banner
senior-banner/option-3-home-print-A4-parts.pdfThe whole banner in A4 parts with an assembly map
photo-frame/00-how-to-make-it.pdfMaterials, steps and where the window goes
photo-frame/print-shop-90x60cm.pdfThe frame in one piece for foam board, 3mm bleed
photo-frame/home-print-A4-parts.pdfThe frame in A4 parts with an assembly map
photo-frame/cut-out-pieces-A4.pdfThe letters, year, cap and stars to cut out and stick on
props-on-sticks/00-how-to-make-it.pdfPrint, mount on card, tape a stick to the back
props-on-sticks/props-on-sticks-A4-sheets.pdfSpeech bubbles, signs, glasses and a cap, at size
name-fan/00-how-to-make-it.pdfOne per person: photo, name, stick
name-fan/name-fan-A4.pdfOne fan per A4 sheet, with a circle for the photo; print one per person
letter-kit/cut-letters-A4.pdfMismatched letters, digits and spare vowels to cut out
toppers/cupcake-toppers-A4-20-up.pdf20 toppers per sheet, cut on the line, glue to a toothpick
coasters/coasters-round-90mm-A4-4-up.pdfFour round coasters per A4 sheet, cut lines marked
coasters/coasters-square-90mm-A4-4-up.pdfFour square coasters per A4 sheet, cut lines marked
coasters/coaster-for-print-shop-90mm.pdfOne coaster with bleed, for cork or ceramic printing
sunglasses/sunglasses-lettering-guide-A4.pdfThe words at lens size, to copy with a paint pen
reveal-curtain-print/print-shop-300x200cm.pdfFull size for a print shop, 3mm bleed
reveal-curtain-print/home-print-A4-parts.pdfThe same in A4 parts with an assembly map
price-tag-set/price-tag-set-A4-12-up.pdf12 per A4 sheet, cut lines marked
shopping-bag-print/shopping-bag-print-A3-cut-and-fold.pdfCut on the solid line, fold on the dashed
launch-countdown-screen/launch-countdown-screen-A3.pdfA3 ×8, print at 100%

Printables04-printables/7 files

billboard-one-per-graduate/billboard-one-per-graduate-A3.pdfA3, print at 100%
campaign-wall-poster-set/print-shop-420x594mm.pdfFull size ×6 for a print shop, 3mm bleed
campaign-wall-poster-set/home-print-A4-parts.pdfThe same in A4 parts with an assembly map
product-cards/product-cards-A4-8-up.pdf8 per A4 sheet, cut lines marked
launch-lockup-set/launch-lockup-set-A4-2pp.pdf2 pages, A4
launch-lockup-set/launch-lockup-set-transparent.pngThe mark on a transparent background, 300dpi
colour-type-guide/colour-type-guide-A5-4pp.pdf4 pages, A5

Guides05-guides/4 files

diy-builds-A4.pdfEvery DIY build, step by step, with cost and time
signature-experiences-A4.pdfThe moments to run, in order
run-sheet-and-checklist-A4.pdfThe day hour by hour, and the countdown checklist
photo-and-video-brief-A4.pdfThe shot list and the reel, for whoever holds the camera

Social06-social/12 files

countdown-story-set-7-teasers/countdown-story-set-7-teasers-01-1080x1920.png1080×1920
countdown-story-set-7-teasers/countdown-story-set-7-teasers-02-1080x1920.png1080×1920
countdown-story-set-7-teasers/countdown-story-set-7-teasers-03-1080x1920.png1080×1920
countdown-story-set-7-teasers/countdown-story-set-7-teasers-04-1080x1920.png1080×1920
countdown-story-set-7-teasers/countdown-story-set-7-teasers-05-1080x1920.png1080×1920
countdown-story-set-7-teasers/countdown-story-set-7-teasers-06-1080x1920.png1080×1920
countdown-story-set-7-teasers/countdown-story-set-7-teasers-07-1080x1920.png1080×1920
my-billboard-story-template/my-billboard-story-template-01-1080x1920.png1080×1920
grid-announcement-3-part/grid-announcement-3-part-01-1080x1350.png1080×1350
grid-announcement-3-part/grid-announcement-3-part-02-1080x1350.png1080×1350
grid-announcement-3-part/grid-announcement-3-part-03-1080x1350.png1080×1350
caption-bank/caption-bank.txtCopy and paste, English and Arabic

Realm 047

Brand New

500 EGP

One-time, one group

Enter this realm

Close, but not quite yours?

We build custom realms too, with a concept back in 24 hours.

Tell us your idea

A concept back within 24 hours

Brand New

The concept

Identity

Design assets

Merch

Try it with your names

Props

DIY lab

Write the taglines

The campaign wall

The reveal

Photography

Video

Social

Signature experiences

Find your billboard

Pitch

The reveal

Day plan

Load in

Find your billboard

Checklist

The things people photograph

Spec sheet

What's in the zip

Brand New

Close, but not quite yours?